Last updated: September 5, 2026
Our website address is: https://wildearthlab.com.
This Privacy Policy explains what information is collected through Wild Earth Lab and how that information is used.
1. What Information We Collect
Information may be collected when you:
- Create an account
- Place an order
- Subscribe to the email newsletter
- Leave a comment on a blog post
- Apply to become an affiliate
- Contact us
When you place an order, information collected may include your name, email address, billing address, and payment information. A phone number may also be provided but is optional.
If you create an account, your name, billing address, email address, and phone number (if provided) are stored with your account so they can be used for future purchases and to provide access to your order history and digital products.
Comments submitted to the blog may include your name, email address, website, comment, IP address, and browser information. Comments may be checked by Akismet to help detect spam.
2. How We Use Your Information
Information is used to:
- Process and fulfill orders
- Provide access to purchased digital products
- Send order confirmations and other service-related emails
- Manage customer accounts
- Respond to questions and customer service requests
- Process refunds and resolve disputes
- Calculate applicable sales tax
- Prevent fraud and abuse
- Improve the website, products, and services
- Send marketing emails when you have opted in to receive them
3. Payments
Payments are processed through third-party payment providers, including WooPayments and, when available, Apple Pay, Google Pay, and Stripe.
Payment providers receive the information needed to process and support payments. Full credit card numbers are not stored on the Wild Earth Lab website.
4. Email Newsletters and Communications
Wild Earth Lab uses MailPoet to send emails.
Marketing emails and newsletters are sent to people who have subscribed or otherwise opted in to receive them. These emails may include information about new products, free resources, promotions, and educational content.
Transactional and service-related emails may be sent when necessary to provide services, such as order confirmations, account-related messages, digital product delivery, and customer service communications.
MailPoet may track whether emails are opened or links are clicked. This information is used to understand how subscribers interact with emails and to improve newsletters and marketing.
Automated abandoned-cart emails may also be sent when an email address has been provided during checkout or when a customer is logged into an account.
5. Cookies and Website Analytics
Cookies are used to keep users logged in, remember shopping-cart contents, and support website functionality.
Website analytics tools may collect information such as pages viewed, links clicked, approximate location, device type, browser, referring websites, search terms, and information about purchases and website activity. This information is used to understand how the website is used and to improve the website and products.
6. Who We Share Information With
Personal information is shared with third-party services when necessary to operate the website and provide services. These may include:
- WordPress.com, which hosts the website
- WooCommerce, which manages the online store
- Payment providers used to process payments
- MailPoet, which manages email communications
- Akismet, which helps detect spam in blog comments
- Other service providers that support website functionality, analytics, security, or business operations
Personal information is not sold or shared for third-party advertising.
Members of our team may access information when needed to process orders, provide customer support, issue refunds, and maintain the website.
7. Affiliate Links and Programs
Wild Earth Lab participates in affiliate programs.
The Wild Earth Lab affiliate program is managed through WP Affiliate Manager. People who apply to become affiliates may provide their name, email address, phone number, mailing address, website or social media links, and answers to application questions. Approved affiliates may also provide a PayPal email address to receive commission payments.
Affiliate links used to promote Wild Earth Lab products may track clicks and purchases so that commissions can be properly attributed.
Some blog posts also contain affiliate links to products from other online shops. These links are managed through Rakuten and may track clicks and resulting purchases. Wild Earth Lab may receive a commission when an eligible purchase is made through these links.
8. How Long We Retain Information
Personal information is retained for as long as necessary to provide services, maintain business and financial records, comply with legal obligations, resolve disputes, and enforce agreements.
Account information, order information, comments, and other information may be retained for different periods depending on why the information was collected.
9. Your Privacy Choices and Rights
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails.
If you have an account, you can access and update certain account information through your account.
Depending on where you live and applicable privacy laws, you may also have rights regarding access to, correction of, deletion of, or other requests concerning your personal information.
For questions about personal information or to make a privacy request, please use the contact information below.
10. Contact
For questions about this Privacy Policy or personal information collected through the website, please contact:
Wild Earth Lab
Email: wildearthlab@gmail.com
This Privacy Policy may be updated from time to time. The updated version will be posted on this page with a revised “Last updated” date.